The sales target exceeds stock.
A plan can promise more units than the first production run can supply.
For client-side marketing and brand managers. Turn a campaign idea or an incomplete brief into a brief, budget, and commercial scenarios you can explain to your approver, with every assumption visible.
first campaign free1 rerunUS$49 per campaigncalculations in code
Existing products/Variant launches/New launches/Promotions/Relaunches/New markets/Scaling a proven activity/Existing products/Variant launches/New launches/Promotions/Relaunches/New markets/Scaling a proven activity/
brief · management summary · business context · baseline · objectives · audience · proposition · strategy · messaging · channel roles · activity plan · timing · budget · measurement · risks · approval questions · evidencebrief · management summary · business context · baseline · objectives · audience · proposition · strategy · messaging · channel roles · activity plan · timing · budget · measurement · risks · approval questions · evidence
What MetaModel is.
MetaModel is a self-serve campaign planning tool for client-side marketing and brand managers. You describe a campaign, and MetaModel reads it back, ranks what is missing or inconsistent, and returns a free diagnostic.
The US$49 campaign package adds a sixteen-section brief, an all-activity budget that reconciles line by line, and scenarios that compare a no-campaign baseline with the campaign case. It also includes a synthetic audience exploration, a comparison against actual results after launch, and downloads in PDF, Word, and spreadsheet formats.
Financial figures come from programmed, reproducible calculations. AI models explain and draft, and they do not produce the numbers. Synthetic audience reactions are labelled hypotheses, not consumer research. MetaModel makes no claim about forecast accuracy. Skill Pilot Advisory Sdn Bhd in Kuala Lumpur, Malaysia, operates it.
A target, a half-finished brief, and last year's budget.
That is where most campaign recommendations start. MetaModel structures what you know, challenges what does not add up, and shows which assumptions drive the plan before anyone approves spend.
The promotion grows revenue and shrinks contribution.
A discount can lift sales while the margin given up costs more than the extra volume earns.
The media has no link to the commercial goal.
Reach and engagement are planned, but nothing connects them to incremental sales.
The audience has no proposition.
Without a reason to buy and a way to measure it, nobody can judge the plan.
What you get, stage by stage.
Your first campaign is free, report included, so you see the quality of the judgment before you pay. The package delivers the full plan for every campaign after that.
What is missing or inconsistent
Your campaign read back, material gaps ranked by commercial importance, conflicting assumptions, one strategic recommendation, and the questions to resolve.
An integrated campaign brief
Sixteen sections, from management summary to evidence, written for the person who approves the budget.
A budget that reconciles
Every line shows activity, unit, quantity, rate, total, timing, tax basis, and whether the rate is yours, sourced, or assumed.
What has to be true to make money
The no-campaign baseline against the campaign case, with incremental units, net revenue, and contribution after campaign costs.
Start. Think. Work. Grow.
Payment begins at Work. Grow is a stage of use, not a compulsory subscription.
Start
- You do
- Register, describe the campaign, optionally upload evidence, and confirm facts.
- You get
- Saved campaign inputs.
Free
Think
- You do
- Request a diagnostic and resolve the issues it finds.
- You get
- A strategic diagnostic, with one free rerun.
Free within the allowance
Work
- You do
- Buy the campaign package and explore alternatives.
- You get
- Complete brief, budget, scenarios, audience exploration, and downloads.
US$49 per campaign
Grow
- You do
- Upload actual results, compare outcomes, and plan the next campaign.
- You get
- Outcome comparison and inputs for the next plan.
One comparison included. Repeat purchase or Grow is optional.
Contribution after campaign costs, not reach alone.
The commercial result is incremental revenue and the contribution left after every campaign cost. Reach, engagement, and recall support the analysis where evidence allows. They do not replace the commercial outcome.
Calculations run in tested, reproducible code. The language model explains the result and challenges the assumptions. It does not do the arithmetic.
In this fictional launch, the campaign recovers its cost only above 88,236 incremental cans.
fictional example · MYR · central case
No-campaign baseline40,000 cans
Campaign case150,000 cans
Incremental cans110,000
Incremental net revenueMYR 352,000
Incremental contributionMYR 165,000
Contribution lost to cannibalisationMYR −15,400
Campaign costsMYR −120,000
Contribution after campaign costsMYR 29,600
Built for the campaign you actually have.
The questions and the calculations change with the campaign, instead of forcing one questionnaire onto every situation.
Existing product
Asks about sales history and seasonality, so the plan starts from what already sells.
New product or variant
Asks about analogues, distribution, trial, repeat purchase, and cannibalisation of your current range.
Promotion
Asks about margin given up, stockpiling, and full-price demand the discount displaces.
Relaunch
Compares the relaunch case with what the product would sell with no campaign.
New market
Asks about local availability, costs, language, and whether your evidence applies there.
Scaling a proven activity
Tests whether the economics that worked at small scale still hold at the larger budget.
Your campaign stays in your company workspace.
How we handle your data- Inputs, files, and reports belong to your company workspace. Database access rules limit them to its members.
- Uploads are optional. Facts read from a file appear for you to confirm before anything is saved.
- Every figure is labelled as customer-provided, sourced, or a modelled assumption. Unknown values never appear as zero.
- Using your history in your own analysis and joining any cross-customer benchmark are separate permissions. The service works without the second.
- AI providers process your inputs to produce the analysis and keep prompts for up to 30 days. Your uploads do not train a model for other customers.
Your first campaign is free. Pay per campaign after that.
Prices are in US dollars. Applicable taxes and the final total appear before you pay.
First campaign
US$0
- One diagnostic and one rerun
- The full brief and budget report as a PDF
- One free campaign per company
Campaign package
US$49once
- Complete brief and budget
- Two brief revisions and three scenario runs
- One audience exploration and one actuals comparison
- The brief and budget report as a PDF
Grow
US$99per month
- Two campaign packages each paid month
- Three additional scenario runs each paid month
- Allowances reset monthly without rollover
Questions before you start.
More answers, including credits, downloads, and deletion, are in Help.
Does MetaModel predict whether my product will sell?
No. It shows what would need to be true for the campaign to make money, and how the result changes when the assumptions change. It cannot guarantee sales, a return on the budget, or that a campaign caused the sales you later observe.
What is free?
Your first campaign is free: one diagnostic, one rerun, and the full brief and budget report as a PDF. One free campaign per company. Saving drafts, viewing results, basic form help, and retries after a system failure do not use the rerun.
What does the US$49 campaign package include?
One complete campaign brief and budget, two brief revisions, three scenario runs, one synthetic audience exploration, one actual-results comparison, and the PDF report.
What counts as a new campaign?
A campaign is a defined objective, offer, market, and period. Materially different work is a new campaign and needs another package or an available Grow allowance.
Who can see my campaign data?
Members of your company workspace. Service providers process data to run the service, and they are listed on the Trust page. Using your data for cross-customer benchmarking would need your separate permission.
Do you buy media or run the campaign?
No. MetaModel produces analysis and planning outputs. You keep the campaign and budget decision. It does not approve spend, buy media, or launch advertising.
How do I get help?
Support is by email at systems@metamodel.systems. There are no sales calls. Include your campaign or order reference so the answer can be specific.