How it works.
Four stages, with payment only at Work. You keep the campaign and budget decision throughout.
Describe the campaign.
Eight fields are required: campaign name, type, market, currency, intended period, commercial objective, product or offer, and audience description. Everything else can stay unknown for the diagnostic.
You can upload briefs, budgets, research, and previous campaign data. Facts read from a file appear for you to confirm, and conflicts between a file and your answers are shown for you to resolve.
The assistant explains fields, suggests improvements, and points out gaps. It shows each proposed change for you to accept. It cannot silently change a commercial fact, approve a campaign, charge a card, or use a run.
The eight intake sections
| Section | What it asks for |
|---|---|
| Business objective | Commercial problem, goal, target metric, target value, period, and context. |
| Product and economics | Product or offer, proposition, price, discount, tax basis, and margin or variable costs. |
| Audience | Description, geography, needs, behaviour, alternatives, barriers, and supporting evidence. |
| Baseline and history | Previous sales, expected no-campaign performance, seasonality, and previous campaign results. |
| Distribution and capacity | Channels, retail or marketplace availability, stock, fulfilment, and rollout limits. |
| Budget and activity | Available or indicative budget, commitments, channel preferences, and assets. |
| Measurement and constraints | KPI definitions, data sources, owners, reporting periods, approvals, and operating limits. |
| Review and confirmation | Confirmed facts, unresolved information, source references, and conflicts to resolve. |
Get a diagnostic.
The diagnostic is backend analysis, not a summary of your form. It checks structure and arithmetic, applies the diagnostic criteria, attaches references to your inputs, and is validated before you see it.
- Your campaign read back
- Material gaps, ranked by commercial importance
- Conflicting assumptions
- One substantive strategic recommendation
- Questions to resolve, with references to your inputs or files
You get one rerun for the same campaign after you correct inputs. The screen shows the remaining rerun and asks before using it. Saving drafts, viewing results, basic form help, and retries after a system failure do not use it. Earlier versions are kept.
The diagnostic does not include the complete brief, the detailed budget, or the full commercial simulation, and it is not a downloadable report.
Buy the package and build the plan.
- One complete campaign brief and budget
- Two brief revisions
- Three scenario runs
- One synthetic audience exploration
- One actual-results comparison
- The brief and budget report as a PDF
Everything in the package is shown before you register and again before checkout, so there is no surprise charge for a download. Access starts only after the payment is verified.
Compare what happened.
After the campaign runs, upload actual costs, sales, revenue, and periods. Choose the scenario version to compare against and confirm how your file maps to it.
The comparison shows expected against observed figures, the differences, the assumptions that changed, and lessons for the next campaign. Total sales stay separate from estimated incremental sales, and there is no causal claim without support.
Your next campaign can start from company defaults. Current facts, sources, and costs still need fresh confirmation. Use another US$49 package or an available Grow allowance.
What MetaModel does not do.
- It does not approve spend, buy media, or launch advertising.
- It does not guarantee that a product will sell or that a budget will deliver a particular return.
- It does not treat synthetic audience reactions as real consumer research.
- It does not include a sales call or a person reviewing your report.