Help.
Step-by-step articles and quick answers. For anything else, email systems@metamodel.systems. Support is by email, and there are no sales calls.
Campaigns
Set up a campaign
Create a campaign and enter the facts the diagnostic needs.
campaignsWork with missing data
What happens when you do not know a number yet.
campaignsUnderstand the financial terms
Definitions used in every diagnostic, brief, and scenario.
campaignsUpload briefs and past results
Use your own documents as evidence.
Outputs
Account and billing
Quick answers.
Set up a campaign
Which fields are required?
Campaign name, type, market, currency, intended period, commercial objective, product or offer, and audience description. Everything else can stay unknown for the diagnostic.
What if I do not know a number?
Leave it unknown. The diagnostic can run with gaps and will tell you which missing numbers matter most. A scenario needs its minimum inputs or an assumption you confirm. Unknown values never appear as zero.
Can I upload files?
Yes. Upload briefs, budgets, research, or past campaign data. Facts read from a file appear for you to confirm, and conflicts with your answers are shown for you to resolve.
Financial terms
What is incremental?
Sales above what the product would have sold with no campaign, over the same period and definitions.
What is contribution after campaign costs?
Incremental net revenue, minus incremental variable costs, minus contribution lost to cannibalisation or displaced demand, minus all campaign costs.
When is break-even shown?
Only where each incremental unit earns a positive contribution. Break-even is the incremental volume at which contribution covers campaign costs.
What is cannibalisation?
Sales the campaign takes from your own existing products rather than adding new purchases.
Allowances and payment
What uses my free rerun?
Only a second diagnostic you confirm after correcting inputs. Saving drafts, viewing results, form help, and retries after a system failure do not.
What happens when a job fails?
A platform failure does not use your allowance. The reserved allowance is restored.
My card was declined.
Try another card. If payment is not available in your country, email systems@metamodel.systems to arrange it.
Outputs and results
Which files can I download?
A PDF of the brief and budget report, named with its report version. Downloading again does not use a run.
How do I compare actual results?
Upload actual costs, sales, revenue, and periods, choose the scenario version, and confirm how your file maps to it. One comparison is included in the package.
Are synthetic audiences real research?
No. They are labelled hypotheses, not interviews or measured demand. Confirm any suggested assumption before a scenario uses it.
Privacy and deletion
Who can see my campaign?
Members of your company workspace. Service providers process data to run the service. See the Trust page for the list.
How do I delete my data?
Email systems@metamodel.systems from the account owner's address. Retention periods are in the privacy notice.