help · outputs
Use a synthetic audience exploration.
What the audience exploration is, and what it is not.
What you need.
- An unlocked campaign package, which includes one exploration
Steps
- Check that the audience definition and evidence are up to date.
- Run the exploration.
- Read the possible reactions and objections across product, price, place, and promotion.
- If it suggests a financial assumption, review it and confirm it separately before any scenario uses it.
If something goes wrong
- Treat every profile and reaction as a hypothesis. It is not a real interview, measured demand, or a conversion rate.
More on outputs
- Download your report. The PDF report for your approval process.
- Compare actual results. See what happened against what you planned.
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