help · outputs
Compare actual results.
See what happened against what you planned.
What you need.
- An unlocked campaign package, which includes one comparison
- Actual costs, sales, revenue, and periods
Steps
- Open Results in the campaign and upload your actuals.
- Choose the scenario version to compare against.
- Confirm how the columns in your file map to the measures, and check the periods match.
- Read the comparison: expected against observed, the differences, the assumptions that changed, and lessons for the next campaign.
If something goes wrong
- If periods do not match, the screen asks you to correct them before comparing.
- Total sales stay separate from estimated incremental sales.
More on outputs
- Use a synthetic audience exploration. What the audience exploration is, and what it is not.
- Download your report. The PDF report for your approval process.
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